Why we’re sustainably stylish

Sustainable shopping doesn’t have to be beige, boring or wildly expensive. We’re here to prove that you can have bold, beautiful interiors without a hefty environmental price tag. Whether you love maximalist decor, rich colours or one-of-a-kind vintage finds, we make it easy to shop with style and sustainability in mind.
That’s why we’ve curated Eco-chic Interiors – Your Savvy Shopping Guide To Sustainable Style – a free guide to help you navigate the world of eco-friendly interiors with confidence.

Vintage = sustainable by nature

Sustainability isn’t just about what we buy – it’s about how we choose to give things new life.

Did you know that shopping secondhand is one of the most eco-friendly choices you can make? Every pre-loved piece you bring home avoids landfill, reduces waste, and celebrates quality craftsmanship. Plus, vintage finds come with their own history, adding character and charm to your space in a way that brand-new pieces simply can’t. Grab our free guide to making mindful choices for your home.

Built to last, not to landfill

Forget flimsy, throwaway furniture – antiques and vintage pieces are in it for the long haul.

Antique and vintage furniture isn’t just charming – it’s built to stand the test of time. Unlike fast furniture (which, let’s face it, rarely lasts more than a few years), these high-quality, artisan-made pieces have already survived decades, sometimes centuries! That means less waste, fewer replacements and a home filled with character and craftsmanship.

Our eco-credentials

We don’t just talk the talk – we walk it, plant it and wrap it in recycled paper.

Fast furniture fuels deforestation, overproduction and waste, which is why we prioritise second-hand, vintage and antique pieces. From planting trees to reducing waste, we’re committed to making vintage shopping even greener. That’s why we:
🌿 Plant a tree every month via TreeApp
📦 Wrap all orders in recycled & biodegradable packaging
🚛 Deliver in batches to reduce our carbon footprint.

Meet our sustainable partners

When we’re not treasure-hunting for vintage gems, we’re teaming up with UK brands that do good and look good.

We collaborate with like-minded companies such as That Rebel House, and our go-to for planet-friendly paint Edward Bulmer Natural Paints – because sustainability should be stylish and toxin-free. In fact, we've even partnered up to revamp and sustainably style The Pimlico Project – a London townhouse used for networking events, location shoots and a family home!

Conscious style starts here

Rock The Heirloom is all about making sustainable choices easy – and gorgeous. By choosing vintage, you’re not just decorating your home, you’re changing the way we consume. So, let’s shop smart, shop stylish and make every purchase one to feel good about. Learn about shopping more thoughtfully for your home – grab our free Eco-Chic Interiors guide now!