Meet the founder, Amy Eld

London interior stylist Amy sources unique antiques and vintage homewares, consults on colour and works with lifestyle brands that believe beautiful, sustainable living is driven by homes and spaces filled with character, not throwaway trends.

After years in luxury retail at Selfridges, Penhaligon's and Daylesford, in 2021, Amy founded Rock The Heirloom – part vintage and antiques shop, part creative studio and completely unique in its mission to bring together antiques and attitude for a more conscious lifestyle. As a brand ambassador for Edward Bulmer Natural Paint, Amy encourages clients to make bold, confident colour choices that spark joy.

Read Amy's story

Pieces with provenance

Find antiques and vintage homewares selected for their character, craftsmanship and presence in our online shop – pieces that become part of your story.


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Spaces that feel brave

Move towards rooms that are bolder, more layered and genuinely yours – through colour advice, interior styling and the confidence to trust your instincts.

WORK WITH AMY

Partnerships with purpose

Amy is available for collaborations with like-minded brands and businesses. Get in touch to see how we can work together.

Contact Amy

The Pimlico Project

A Georgian townhouse in London styled by Amy, filled with antiques and vintage treasures, available for hire as a shoot location or venue for working lunches, away days and workshops.

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Join the Heirloom Club