Welcome to Rock the Heirloom by Amy Eld

Interior styling, collaborations and a unique antiques & vintage homewares shop, thoughtfully curated by Amy.

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ABOUT

Meet our founder, Amy Eld

London interior stylist Amy sources unique antiques and vintage homewares, consults on colour and works with lifestyle brands that believe beautiful, sustainable living is driven by homes and spaces filled with character, not throwaway trends.

After years in luxury retail at Selfridges, Penhaligon's and Daylesford, in 2021, Amy founded Rock The Heirloom – part vintage and antiques shop, part creative studio and completely unique in its mission to bring together antiques and attitude for a more conscious lifestyle. As a brand ambassador for Edward Bulmer Natural Paint, Amy encourages clients to make bold, confident colour choices that spark joy.

READ AMY'S STORY

INTERIOR STYLING

Spaces that feel brave

Move towards rooms that are bolder, more layered and genuinely yours – through colour advice, interior styling and the confidence to trust your instincts.

WORK WITH AMY

Collaborations

Partnerships with purpose

Amy is available for collaborations with like-minded brands and businesses. Get in touch to see how we can work together.

CONTACT AMY

Space for hire

The Pimlico Project

A Georgian townhouse in London styled by Amy, filled with antiques and vintage treasures, available for hire as a shoot location or venue for working lunches, away days and workshops.

HIRE THE SPACE

Kind words from happy clients

  • "I've used Amy’s beautifully curated heirlooms for many styled photoshoots. Love things that have been on an adventure and collaborating together with Amy’s infectious innovative imagination makes being a creative all the more fun!"

    — Clare Watson, Turmeric House Creative Studio

  • "Amy's warm, creative spirit is evident in everything she does, bringing charm & personality, from carefully sourced antiques, each with its own story thoughtfully reimagined with vibrant & beautiful fabrics to her refined interior design collaborations, Amy’s talent is both versatile & inspiring. I would wholeheartedly recommend."

    — Emily Swarbrick, interiors and antiques lover, Bath

  • "Amy has such a fantastic eye - especially for bobbin tables, jugs, crockery, and one off quirky pieces which are both sustainable and fun... she always finds things with real charm and character, and her pieces have brought so much warmth and personality into our home."

    — Claire Vero, Founder of Collective on Retreat

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As seen in...

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